Posted: February 20th, 2014 | Author: Rebecca Yetzer | Filed under: Best Practices, Event Planner, Events Blog, Events Industry, Mobile | Tags: Macworld/iWorld, meeting and events industry, mobile app for events, mobile check in, mobile event app, mobile event apps, QR codes, tips for mobile event app adoption | 2 Comments »
Adoption rates of mobile event apps in the meetings and events industry are soaring – sometimes as high as the 90th percentile. One example we’ve seen is at Macworld/iWorld, where they experienced a 35% increase in mobile app usage from previous conferences thanks to the help of dynamic, real-time tools.
Your rate of adoption will depend upon your industry, your attendees and the effort you put forth. Think of it just as you would any other marketing campaign. Remember, downloading the app isn’t enough – you must continually give attendees reasons to use it before, during and after the event .
Here are 12 Tips for Improving Adoption of Your Mobile Event App:
- Promote early and often: Deploy your mobile event app at least 30-60 days in advance and promote it often. Though most attendees download the app within a week of the event, you should continuously remind users the app exists as soon as it’s live.
- Communicate it prominently: Place download information in a prominent location on the event home page. Websites are the go-to resources for trade show and conference participants, and will likely be the first place attendees go to find the mobile app for events.
- Distribute far and wide: Take advantage of any and all marketing channels, including social media, to get the word out about the mobile app. Tweet reminders, post links or pin pictures to make it easy for users to download and use the app.
- Use QR Codes or Short URLs: QR are an easy way for people to scan and download the mobile event app. Include QR codes on all printed materials in advance – and on signage throughout the event. Alternatively, use a short, easy URL.
- Educate Audiences on Mobile: Educate your speakers, exhibitors and attendees on the mobile app. Hold 10-minute webinars before the event. Create and promote a five-minute how-to video.
- Have Exhibitors and Speakers Promote It: Ask exhibitors and speakers to forward the QR code or URL to their customers and followers.
- Prepopulate content within the app to encourage adoption and engagement: If the early content isn’t compelling you may not get a second chance. Consider exclusive mobile content and promote it through social channels. As you get to the 30-day window, push out new content two to three times a week.
- Provide onsite assistance: Help users download and use the app effectively through signs, individuals, or specially designated areas (a mobile app “bar”) on the show floor or meeting space. For example, emphasize the ease of using it for mobile check in.
- Mention during keynote or sessions: Have the opening keynote speaker discuss – and perhaps show – the mobile app.
- Publish more content in the mobile event app: Reduce the content in the printed guide to encourage people to use the app. Use abbreviated course descriptions in the printed guide, for instance, saving full course descriptions for the mobile app – along with handouts, a video preview from the speakers, etc. (Caveat: Though their generation and industry is telling, only you know your audience and can determine their reaction to a reduced printed program. Some do resist the mobile apps and must be pulled in over a series of events.)
- Make it easily accessible: Make passwords and login information easily accessible or recoverable to reduce the number of inquiries to technical support or event management.
- Promote usage of the app before, during and after the event. Offer new content at various times or include a game element to compel attendees to use the app.
Make your mobile move with more tips on strategy and tactics with the ACTIVE Network Mobile Playbook – download it today for free!
Written By: Rebecca Yetzer
Posted: February 18th, 2014 | Author: Rebecca Yetzer | Filed under: Best Practices, Event Planner, Events Industry, Mobile | Tags: mobile app for events, mobile event app, mobile event apps, mobile event management, mobile registration | No Comments »
Once you commit to a mobile app for events, it’s important to fully embrace the improved experience and opportunities the app can lend to your attendees. With that said, it can be very overwhelming. Increase your chances of making mobile adoption and mobile event management a success with 20 ways to use mobile before, during and after your next event:
Using mobile event apps before your event:
- Encourage attendees to view session and speaker information online.
- Promote the mobile event app often and early to encourage downloads and access.
- Provide updates on new speakers, sponsors and exhibitors.
- Launch a game that begins before the event.
- Include links in email communications for mobile registration.
- Encourage attendees to set up appointments in advance.
- Upload 2-3 minute videos that are only available via the mobile event app.
And during the event:
- Easily provide information in the palm of their hand – sessions, speakers, maps, personalized schedules, etc.
- Push real-time updates and announcements, e.g. changes in schedule, news, bus schedules, etc.
- Encourage attendees to like, share and tag content.
- Update a real-time dashboard for game play.
- Use mobile to schedule 1:1 meetings or network with others.
- Send surveys after keynotes and sessions to increase response rates.
- Encourage social media use, such as uploading photos.
- Send coupons and special offers from local restaurants.
Then after the event:
- Post presentations, Q&A transcripts and other content from sessions.
- Load ad more video snippets from sessions – or “behind the scenes” speaker interviews.
- Create and post a highlight reel of the event.
- Provide updates on plans and progress for the next event.
- Invite attendees for feedback on proposed speakers, topics and improvements to help shape the next event.
For a complete guide to the inner workings of mobile apps for events – from selecting a provider to monetization and metrics – download the ACTIVE Network Mobile Playbook.
Written By: Rebecca Yetzer
Posted: February 13th, 2014 | Author: Rebecca Yetzer | Filed under: Best Practices, Event Planner, Events Blog, Events Industry, Mobile | Tags: mobile app for events, mobile check in, mobile event apps, mobile event management, mobile registration, mobile technology | 1 Comment »
Selecting your mobile event technology provider is a critical step toward success. The vendor you select will not only build or customize a solution for your event, but their support and customer service will be invaluable – especially onsite. After you’ve defined your mobile strategy and identified the features you’ll need, it’s time to choose a vendor:
Start with a list of industry mobile technology providers. Though you can certainly have a mobile event apps custom-built by a developer, it’s not usually necessary since there are so many event-specific apps already out there.
– Solicit input from key internal stakeholders
– Get feedback from industry colleagues that use a mobile app for events
– Identify the solutions that have the features and functions you want
– Establish your selection criteria, e.g. price, timing, expertise, etc.
– You may choose to issue a Request for Proposal (RFP) to mobile technology and mobile event management providers
– Make a short list of three or four providers and begin comparing their solutions:
- Do they offer a native solution or Web-based app?
- Ask for links to other mobile event apps, download them onto your mobile device and test the functionality and user experience.
- How is the user interface? Easy to navigate? Cleary understood?
- How are the graphics – visually appealing without losing functionality?
- Will the look and feel reflect well on your organization?
- What is their anticipated deployment time for release of the app?
- Carefully review the back-end reporting and metrics they provide – will it meet your needs?
- Have they handled events of your size and scope in the past, such as mobile registration and mobile check in?
- What are all the costs?
- Do they have the ability to assist and make recommendations for keeping the app running year-round?
- What ideas and assistance do they offer to aid in adoption of the app?
– Call and check references:
- Did the vendor hit the agreed upon deployment schedule?
- Were there any unexpected charges?
- Was the onsite support sufficient?
- What was the adoption rate of the app?
Once you select a vendor and begin development, stay focused on your strategy and be wary of feature creep – those extra or unnecessary features that creep into products because they are sexy or fun, but often have little to do with your original goal.
For a complete guide to the inner workings of mobile apps for events – from strategy and tactics to monetization and metrics – download the FREE ACTIVE Network’s Mobile Playbook here.
Written By: Rebecca Yetzer
Posted: February 4th, 2014 | Author: Rebecca Yetzer | Filed under: Best Practices, Engagement Marketing, Event Planner, Events Industry, Social Media | Tags: facebook, google, hybrid event, LinkedIn, YouTube | 1 Comment »
Image provided by ivanpw via Flickr.
If you haven’t started your Google+ page yet, you’re not alone. Google+ is the social media platform still unfamiliar to many. But it will actually feel rather familiar once you get started. Like Facebook, you have connections (which are placed into Circles) – you post status updates, you follow people and you “like” (+1) and share posts. As a bonus, there are communities much like the groups on LinkedIn.
While Google+ hasn’t skyrocketed into social media dominance, neither can it be ignored. After all, it’s part of Google, and integrated into all that is Google – Search, YouTube, Gmail, Chrome, Android mobile devices, Google Maps, Google Docs and more.
The search engine enhancement alone is reason enough to get started. With a strong Google+ page, a search on your keywords can include relevant posts, photos and videos from your Google+ page to the right of the returned results.
You’ll need to start with a personal profile since all Business Pages require a personal profile to act as the owner of the Page – but you’ll remain anonymous, and you can add other managers later.
Unlike Facebook, where everyone is your friend, Google allows you to create individual groups of connections. Adding someone to a circle means you follow them. Their posts will show up in your newsfeed, just as on Facebook. You can create circles for your friends, your business contacts, industry connections, and so on. As with Facebook, you can put people and Pages in your circles. When you post a status update, you decide which circles get to see it.
Hangouts are basically conversations with one-to-ten people. They can be text, voice or video. This free platform is a great way to host virtual face-to-face meetings and create more engagement around them.
Hangouts on Air
Hangouts on Air allows you to livestream your event to a hybrid event audience on Google+, your YouTube channel and your website. The stream is automatically captured and saved to your YouTube Channel for archive viewing.
Though Google+ boasts more than 50,000 Communities, there’s not nearly the level of activity you see in LinkedIn Groups (though there are certainly exceptions). Check the “meetings” communities, for instance, and you’ll find many with five members and one post. The good news is that you might be able to start your own community and dominate your field. Just be sure you’re prepared for the level of work required to build and maintain a thriving community. Public Communities on Google+ are indexed by Google search.
Learn more about this emerging social media channel by downloading the ACTIVE Network Social Media Playbook – and get more articles and checklists for using each of the major social media platforms.
Written By: Rebecca Yetzer
Posted: January 31st, 2014 | Author: Rebecca Yetzer | Filed under: Best Practices, Engagement Marketing, Event Planner, Events Industry, Social Media | Tags: Active Network, meetings and events industry, Pinterest, social media strategy, YouTube | No Comments »
Image provided by mkhmarketing via Flickr.
Pinterest is one of the newer social media platforms to appear in the meetings and events industry. If you have a strong female-to-male attendance ratio, it might be worth a look since more than 80 percent of the current users are women. This is obviously mostly personal use, but Pinterest is moving aggressively toward the business community.
Pinterest is incredibly visual. If you’re working in an industry with lots of visuals – radiology, photography, etc. – Pinterest could be for you. But, as you’ll see, that’s not a requirement. Great images can come from lots of places.
If you still haven’t seen it, think of Pinterest as a wall of bulletin boards. You might have one for recipes and one for pets and one for vacation destinations. On each board you “pin” pictures or videos. Next time you’re looking for a new recipe, you call up that board and see which one looks good. For you, it’s an organization tool. But here comes the social part – your images can be shared and repined, and your boards (and you) can be followed.
But Pinterest is more than just collections of images – it’s an aspiration platform. People pin things they want to buy, places they want to go, things they want to learn to make and things that motivate them to become the people they want to be. Keep this aspirational aspect in mind as you create your boards and pin content that taps into that.
So how do you translate this to promoting an event? Much of that is still evolving, but consider these ideas as part of your social media strategy:
- Capture images that resonate with the industry or group that your event is targeting. For example, if you’re in the travel industry, great photos of dream destinations would work well.
- Use it to humanize your organization. Put up a board of employee vacation photos, or unique cube décor.
- Help your attendees get to know each other. If you represent the widget industry, have people contribute pictures with their best use of widgets, or their most cost-effective widget installation.
- Create a board of all the new products that will be on display at the event and ask people to comment on the ones they’re most interested in.
- Create a “tip” board with one tip from each of your speakers and pair it with a relevant photo.
- Interesting quotes overlaid on top of matching images perform very well on this platform.
- Crowdsource content or destinations. Put options on a board and let your audience vote.
- Repurpose your YouTube videos here with a video “how-to” board.
Put pinning at the top of your event promotion to-do list for 2014! And for additional checklists and pointers on other social media channels, download the ACTIVE Network Social Media Playbook.
Written By: Rebecca Yetzer
Posted: January 29th, 2014 | Author: Rebecca Yetzer | Filed under: Best Practices, Engagement Marketing, Event Planner, Events Industry, Social Media | Tags: Active Network, facebook, SEO, social media, social media strategy, Twitter, YouTube | 3 Comments »
Image provided by Rego – d4u.hu via Flickr.
YouTube is probably the most time-intensive of all social media, but in today’s video-obsessed environment, a good YouTube channel can pay extra in branding your organization and your event. And, thankfully, you can capture enough video at one event to feed your channel for the next year. So once you get your channel built and can learn to quickly tag, annotate and upload videos, it can become routine.
Owned by Google, YouTube is also an SEO dream. After all, it’s the second largest search engine in the world behind Google. Tagging videos with the right keywords can leapfrog them ahead of other websites, articles and online resources.
At the first level, your YouTube strategy is about growing subscribers. But what will help that cause and how does it fit into your larger social media strategy? Do you want to be seen as an educational resource, and will therefore load your channel with how-to videos? Or do you prefer a thought-leadership or advocacy role? Think of your channel just like a broadcast station on TV. What does your industry need enough that they will tune in regularly?
You should also have a plan and a strategy for promoting your videos through email, social media channels like (Facebook, Twitter and blogging), newsletters and on your website to drive views of your videos.
Here’s 18 tips for using YouTube:
- Keep videos short. Shorter videos get more views. The most watched videos on YouTube are under five minutes.
- Learn to use clickable annotations and call-to-action overlays. A key purpose of these videos is to drive action – presumably registration.
- Put your keywords in your video titles, and make sure to include all your related key words in the “tags” field. Tags also play a role in helping your videos appear in the “related channels” section of other YouTube channels. (Include your organization and event name in your tags.)
- Write good video descriptions (full of your key words).
- Create playlists to categorize your videos – SME interviews, how-to videos, etc.
- Customize your channel page to reflect your brand and event.
- Ask people to subscribe to your page – during the video and in annotations.
- Embed your videos into your website, in blogs, etc. – and include a subscribe button.
- Always promote each video through your other social channels.
- Be consistent in your posting. You need to become a channel people tune into regularly.
- Use the “featured channels” function with exhibitors, partners and others to further drive engagement.
- Comment, like and subscribe to other related industry YouTube channels.
- Consider using the “prevent ads from showing on this page” feature.
- Don’t be overly promotional – it will turn away viewers.
- Interview industry bloggers and key influencers and ask them to cross-promote the videos on their sites. Make sure there’s a subscribe button embedded.
- Create white papers or other resources you can direct people to download at the end of a video so you can capture their information.
- Look and see what your competitors are doing.
- Ensure your like, share and subscribe buttons are prominently placed.
Use video to your advantage and play up your YouTube play. For more strategic tips on using other social media channels, download the complete ACTIVE Network Social Media Playbook.
Written By: Rebecca Yetzer
Posted: January 27th, 2014 | Author: Rebecca Yetzer | Filed under: Event Planner, Event Technology Seminar, Events Industry, Product News | Tags: Active Network, big data, Convening Leaders, Donny Neufuss, Lisa Bodell, Mike Walsh, PCMA, social media | No Comments »
By Michelle Ragsdale, Sr. Corporate Communications Manager, ACTIVE Network
ACTIVE Network™ Business Solutions is back from PCMA Convening Leaders 2014 Convening Leaders was all about [R]evolutionizing Meetings and Events with creativity, and innovation!
The conference had record-breaking attendance of 4,072 people this year representing 37 different countries.
Here’s a pic from Monday’s General Session, where Lisa Bodell with FutureThink inspired us to think outside the box within ourselves, our departments, and our organizations in order to create memorable Meetings and Events that accomplish our business objectives.
Figure 1: Monday’s General Session with Lisa Bodell of FutureThink.
Technology vendors showcased their best products in TechCentral.
Figure 2: Technology vendors showcasing their best new products in TechCentral
We announced the availability of ACTIVE MarketView 3.0, our new, easy-to-use tool that allows hotel and venue sales teams to respond to eRFPs up to 70% faster*. Part of the SMART EVENTS™ Cloud and formerly StarCite® MarketView, ACTIVE MarketView 3.0 provides the ability to respond to eRFPs in a single page, with pre-populated “favorite” answers.
Figure 3: ACTIVE MarketView 3.0 allows hotel and venue sales teams to respond to eRFPs up to 70% faster*.
All hands were on deck for our tech tours showing how our ACTIVE Conference™ technology powered this amazing event for the second year in a row. Folks raved about the ability to check into the event at their hotel─what a welcomed convenience!
Figure 4: Tech tour showing how ACTIVE Conference™ event-management and –marketing software powers PCMA Convening Leaders.
In Tuesday’s General Session, Mike Walsh with SpeakInc talked about how face-to-face meetings will be a strategic priority for the networked organization of the future. We cannot overestimate the value of a handshake! Walsh also discussed how the one constant in today’s organizations is change, and leading organizations must remain nimble and able to adapt.
This year’s educational sessions were top drawer, with experts presenting on everything from Big Data for Meetings and Events, to hotel and venue sourcing best practices, to contract negotiation, to integrating mobile and social media, and more.
Figure 5: ACTIVE Network™ Business Solutions’ Anthony Miller and Sonic Foundry’s Donny Neufuss present on Big Data for Meetings and Events
We Partied with a Purpose Monday night at House of Blues in support of PCMA Education Foundation and PCMA’s Network for the Needy.
Figure 6: Party with a Purpose at House of Blues
Tuesday night’s networking event at Fanueil Hall was amazing, with all of the food vendors open serving complimentary samples of their best dishes.
Figure 7: Networking and delicious eats at Faneuil Hall.
We’re looking forward to continuing the [R]evolution in Chicago at Convening Leaders 2015!
© 2013 The Active Network, Inc. All rights reserved. ACTIVE Conference and SMART EVENTS are trademarks of The Active Network, Inc. StarCite is a registered trademark of The Active Network, Inc. All other trademarks mentioned herein are the property of their respective owners.
*Based upon product testing
Written By: Rebecca Yetzer
Posted: January 24th, 2014 | Author: Rebecca Yetzer | Filed under: Best Practices, Engagement Marketing, Event Planner, Events Blog, Events Industry, Social Media | Tags: Active Network, attendee engagement strategy, attendee experience, digital marketing, event attendee engagement, facebook, hashtags, Instagram, Justin Ramers, social media, Twitter | 2 Comments »
By Justin Ramers, Director of Digital and Social Media, ACTIVE Network
If you’re like most organizers, you spend a lot of time making sure your event goes off flawlessly. Ensuring your attendees have a great experience is always your top priority. But in today’s social media-driven world, the actual attendee experience is only half of the equation. For anyone with a Facebook, Twitter or Instagram account, if it’s worth experiencing, it’s worth sharing with friends and colleagues.
While plenty of time and money goes into the event itself, most events severely underinvest in the online and social components of the event. But the good news is a little bit goes a long way in these areas. As long as you put some effort into the digital marketing components of your event, you will find the benefits can be exponential.
Here are 5 simple tips to start you on the right path to creating a social media-powered event:
1) Content is king
Content is the foundation of social media and creating quality content is vital for success. But “content” can be much more (and simpler) than writing articles or even blog entries. Pictures, handouts, Q&As, interviews, speaker bios, venue info and pretty much everything else can and should be distributed via social media. Equally important is to create a content calendar and schedule everything. It will help you post regularly and be more strategic about what you’re posting.
2) Wait a minute Mr. Postman
Unlike direct mail or even email, social media is built for posting and posting often. So don’t be afraid to post as much content as you’ve got. Recent stats show that social posts only reach (on average) 10-15% of fans and followers. So it’s important to cast a wide net when it comes to posting. This is another reason a content calendar is vital to your social marketing efforts.
3) Be a good listener (just like your mom taught you)
There’s something you need to realize. Your attendees are talking about your event on social media whether you have a social media strategy or not. You should have someone on your staff frequently monitoring hashtags and keywords and responding to issues promptly. This one is twice as important as it relates to both event attendee engagement and customer service.
4) Learn the tools of the trade
If you are thinking about your social strategy and you’ve never tweeted a hashtag or taken a picture with Instagram, guess what? You probably aren’t going to fully understand how to make these things work for your event. Download all of the tools and play around with them a bit. And if you aren’t very tech savvy, find someone in your organization that is and work with them on how best to leverage the tools.
5) Tell them about it
If you want to create buzz around your event, it’s up to you to jump-start the attendee engagement strategy. You should be using every touch point available to promote and encourage hashtags, tweets, photos, check-ins, etc. Promote them anywhere and everywhere and mention them often in general announcements – event programs, keynotes, signage, emails, badges, logos, and more – should be used to get attendees to join the social media conversation.
Discover how to leverage social media to drive meaningful interaction with your event attendees with this complimentary webinar. And check out ACTIVE RegOnline‘s event management software tools for marketing and promotion to learn more about incorporating social media into your events.
Written By: Rebecca Yetzer
Posted: January 16th, 2014 | Author: Rebecca Yetzer | Filed under: Best Practices, Engagement Marketing, Event Planner, Events Industry, Social Media | Tags: Active Network, event planners, LinkedIn, meetings and events, social media | 1 Comment »
Image provided by Esther Vargas via Flickr.
Though most people think of LinkedIn as a professional networking service – which it is – don’t make the mistake of overlooking this social media gem as a place for new business development, lead gen, competitive analysis and more. Yes, it’s a great place for people like event planners to grow their professional contacts and reputation, but it’s also a great place to promote meetings and events.
Like Facebook, LinkedIn has lots of moving parts, but once you understand the basics – and if you devote time to really using it – you may be surprised at what a strong tool LinkedIn can be for your events.
- Your personal profile comes first. This is the first thing people see, so it needs to be great.
- Right under your name is a “headline.” Many put their title here, but why not write something that makes people want to connect with you instead? Even better, use keywords in your headline that can get picked up by search engines.
- Think of search engine optimization (SEO) when you prepare your summary. Make sure people find you when they’re searching for a “widget expert.”
- Use your status updates wisely. Post thoughts, articles, links, your blogs, questions, etc., and decide who you share them with. This is what’s pushed out to your network and will define you in others’ eyes.
- As with all social media, the goal is not to have the largest network, but the most relevant network.
- Actively build your connections.
- Being part of a group can help you gain connections, find leads and be seen as a thought leader.
- Be active in conversations – read, contribute and “like” – but don’t overtly promote your event.
- Once you start to contribute to discussions, you’ll find that people will want to connect with you. People are often looking for help or answers on LinkedIn.
- LinkedIn is far better than the other social media channels at presenting you as a thought leader – and at ferreting out other thought leaders who can become a part of your event.
- Ask provocative questions to get discussions going. Maybe you’ll strike a nerve and uncover new topics for your event.
- Link your blogs regularly on LinkedIn about topics of importance, and dialogue with those who post comments.
- In addition to your personal profile, your event should have a Company Page on LinkedIn. This page can be a great lead gen tool.
- People can follow your page to receive all your updates – and you should post updates regularly.
- Consider status updates that really engage an audience – contests, relevant giveaways, advice from subject matter experts, etc.
- Use your banner spot effectively with a strong visual/message.
- You also get three rotating banners under the “Products and Services” tab that are linked to your website.
- Put in links to white papers or other resources that people have to register to download.
Learn more about the ins-and-outs of LinkedIn and other social media channels for your meetings and events by downloading ACTIVE Network’s Social Media Playbook.
Written By: Rebecca Yetzer
Posted: January 14th, 2014 | Author: Rebecca Yetzer | Filed under: Best Practices, Engagement Marketing, Event Planner, Events Industry, Social Media | Tags: Active Network, facebook, meetings and events industry, social media | 5 Comments »
Image provided by ideagirlmedia via Flickr.
Facebook is often the first social media stop for most businesses, such as the meetings and events industry – probably because it has the largest base of personal users (somewhere between 890 million and 1.11 billion, depending on who you believe).
Facebook is all about relationships – whether you’re unearthing new customers/members/attendees, or deepening and continuing relationships with old ones. Your Facebook community can be a strong and loyal advocate, helping to improve your event, crowdsource content and spread the word about your initiatives.
Unfortunately, Facebook is also one of the more complicated social media platforms. There are a lot of moving parts and various depths of activities. Not to mention the fact that Facebook makes wholesale changes rather frequently. But don’t worry – setting up and starting your business on Facebook is actually pretty straightforward. You can save the more complex work for later.
Here are 25 tips for using Facebook:
- Set a specific goal. How many likes this month? Do you want to drive registrations or gather leads? Make sure you have a system in place to measure that goal.
- Respond to people immediately. More people are using Facebook as a customer service tool, and according to Edison Research, 42% of them expect a response within an hour!
- Be human; Tell stories; Be entertaining.
- Have a content plan – maybe an editorial calendar. Plan activities, events, contests, polls, surveys, etc.
- Comment on other’s pages as your Page. Like other industry pages and watch for their news in your feed. Be where your audience already is and let them hear from you.
- Use Facebook to crowdsource content. Ask followers what topics or speakers they want, or throw some ideas out and ask for votes.
- Lots and lots of pictures! People share photos.
- Be educational. Teach me something relevant and I’ll share it.
- Don’t just post – have conversations.
- Use calls to action.
- Use trackable URLs like bit.ly.
- Tease me – give me enough information, but make me want to click the link.
- Do your research. Review your Insights pages and competitor’s Facebook pages to see what they’re doing.
- Add social share buttons everywhere – above the fold.
- Cross-promote your social media channels.
- Think mobile.
- Rotate your cover and profile photos often.
- Keep your end goal in mind with every post. Make offers, lead people to your reg page, etc.
- Always measure your progress against your goals.
- Always provide a link to your website.
- Call people by name when you comment using the “@” in front of their name.
- Take the time of learn about Facebook and how it works.
- Stay on top of Facebook changes.
- “Like” the Facebook Marketing page so you get new tips all the time.
- Always respond to comments and private messages so people know you’re listening.
Get more in-depth knowledge of Facebook and other social media channels such as Twitter, download the ACTIVE Network’s Social Media Playbook, with articles and checklists for best using each of the major social media platforms.
Written By: Rebecca Yetzer