Posted: November 20th, 2013 | Author: Don Munro | Filed under: Best Practices, Case Study, Engagement Marketing, Events Industry, Product News, Social Media | Tags: ACTIVE Conference, Adobe, Adobe Summit, breakout session management, Cisco, Cisco Live, Event Marketer, EventTech Award, EventTech Conference, Kathleen Mudge, lead management, onsite session scanning, registration software, social media, social media impressions | No Comments »
We’re thrilled that our customers, Cisco and Adobe, were recognized for their achievements in meetings and events recently at Event Marketer magazine’s annual EventTech conference. Here’s a summary from Christine Gallatig-Ottow, who attended the EventTech Conference with our customers.
With its hashtag trending nationally twice on Twitter during its event, it is easy to see why Cisco Live won
the Gold EventTech Award for “Best Use of Social Media B-to-B” at the EventTech Conference in Las Vegas November 4-6. In a workshop, Kathleen Mudge, consultant and social media manager for Cisco Live, shared how Cisco Live 2013 reached 227 million social media impressions – an increase of almost double over the year before.
Cisco dedicated onsite space near registration for a very visible “Social Media Hub,” where Cisco Live attendees could view all event posts and activity on large screens, and interact with the social media team. Many would stop and tweet or post, and then take a picture of their post when they saw it on the ‘big screen”. Thus, online engagement turned into onsite engagement and vice-versa.
The space also included a lounge area for those who wanted to set “meet or tweet-ups.” Mudge advised the hub played a major role in keeping the attendees networking and social media activity focused on the Cisco brand during the event.
Here are some key takeaways from Cisco’s success:
- Conduct pre-event listening to know top trends, interests among your audience;
- Plan out your workflow, staff roles and responsibilities in advance;
- Create an event playbook and map out your pre-set posts, tweets, in advance but also leave room for your real-time onsite creative program;
- Measure outcomes and discuss insights.
Adobe won big at EventTech, too. Adobe won for the innovative ways in which the company used ACTIVE Conference™ for Adobe Summit, one of the world’s premiere digital marketing events. Adobe leveraged the capabilities of ACTIVE Conference to provide attendees with more personalized experiences at the event. ACTIVE Conference provided Summit participants with:
- registration services
- breakout session management
- onsite session scanning
- lead management.
The services enabled the participants to maximize their experience at the conference and provided the data needed for more personalized lead nurturing, which led to a strong return on investment.
Nice going, Adobe!
Written By: Don Munro
Posted: November 5th, 2013 | Author: Rebecca Yetzer | Filed under: Best Practices, Case Study, Event Planner, Events Blog, Events Industry | Tags: ACTIVE RegOnline, event management software, event management system, event websites, online registration services, online registration system | No Comments »
Here’s a post from Christine Ottow at ACTIVE Network; who shares real-life stories from customers that have benefited from using ACTIVE RegOnline.
How do you judge the success of your meetings and events solutions? Event management software offers an array of benefits, including: time savings and efficiency, increased compliance, visibility and reporting, payment and accounting accuracy, and attendee experience. All of these things can be valuable on their own. But bundled together, they can deliver significant impact to a company’s bottom line.
Following are some examples of how our clients have seen specific, monetary results with the ACTIVE RegOnline online registration services and event management system:
- Letting people sign up and pay online led to a 15% increase in sign-ups and revenue for Anheuser-Busch’s Brewery Tours. Plus, the upfront payments mean no-shows have gone from 10% to just about zero – and the company is planning to double the number of tours offered.
- Without the automation provided by ACTIVE RegOnline, Denver Catholic Biblical School estimates they would require two additional full time employees to handle all of their recent growth. They also realize savings of about 5% by no longer processing payments internally. On the revenue side, the school is able to add last-minute classes to meet demand based on visibility and the ability to quickly and easily act on it. This drove between $15,000 – $20,000 in incremental revenue in 2012. The bottom line benefit to the organization = $90,000.
- Centris Group cut marketing costs per target attendee by 45%-65% by utilizing registration sites and other tools that make the marketing, communications, registration and tracking processes more streamlined and efficient.
- MPI’s Kansas City chapter has attracted incremental event sponsorship dollars because they can offer enhanced sponsor brand presence and links on event websites and communications.
Have you seen similar results with your online registration system? And if so, which have been the most meaningful to your company and which best justify the cost of the solution?
Written By: Rebecca Yetzer
Posted: October 24th, 2013 | Author: Don Munro | Filed under: Best Practices, Event Technology Seminar, Events Industry, Mobile, Social Media | Tags: Alan Blank, Alon Alroy, Bizzabo, Eric Ly, LinkedIn, Meetings Tech Expo, mobile event apps, MTE, social media | 2 Comments »
Recently, I attended Meetings Tech Expo in New York City, and I had the chance to hear some great speakers … even greater ideas. Mobile event apps were the hot topic of the day, and here are some pearls of wisdom that I heard:
- Mobile event apps are no longer a novelty; they’re becoming necessary. In a session called “Full Circle Audience Engagement,” LinkedIn cofounder Eric Ly, now the president & CEO of Presdo Inc., which makes an event networking product, emphasized the social media and communities that event apps help foster. “Unlike other areas of the internet where we’re collecting information, social media is information about ourselves; it’s about people – a very powerful tool we use to express our likes and dislikes.” Ly suggested some ways you can use apps and social media to support your event:
- Before the event: Encourage speakers to blog and produce videos about their sessions, and share on social media;
- During the event: Offer incentives, like prizes, to attendees to tweet using your event hashtag;
- After the event: share event content online, such as blogs, presentations, photos, tweets and video highlights.
- Mobile event apps work best when they meet your goals and objectives – not because of their bells and whistles. In a panel of event app developers, Alon Alroy, cofounder and VP of Business Development at Bizzabo, a developer of networking apps for events, said that, when shopping for event apps, first consider conference or event goals. For example, consider whether you plan to network and whether your aim is to give easier access to attendees to content and education. “Then go to vendors and see if their app will help you meet your goals,” said Alroy. “Don’t decide on apps based on features; try to understand your objectives and use apps to achieve your goals.”
- Event apps should be easy to use – otherwise attendees won’t use them. Get into the minds of attendees and their goals. And deliver value to match the commitment you want from them. For example, if you’re asking them to log in to an app, make sure they get value from that, such as the ability to schedule meetings with others in attendance. “It’s really crucial to make sure people use the app, to create a zero barrier to entry,” said Alan Blank, VP of Marketing at Guidebook, Inc., a mobile tech company.
While at MTE, I followed Sarah Beachamp of PCMA’s Convene magazine on Twitter. Check out what she had to say.
Resources: ACTIVE Network whitepapers:
- Benefits of Mobile Technology for Event Organizers
- 5 Ways Mobile Technology is Reshaping Events
Written By: Don Munro
Posted: October 22nd, 2013 | Author: Rebecca Yetzer | Filed under: Best Practices, Engagement Marketing, Event Planner, Events Industry | Tags: Active Network, Anthony Miller, Attendee engagement, Cisco, event technology, Jason Paganessi, Matthew Stein, online community, PCMA, tweetup | No Comments »
Anthony Miller, VP of Strategy at ACTIVE Network, summarizes what attendee engagement really means at its core – “continuing the conversation.” At a recent ACTIVE Network enterprise summit in Orlando, Miller was the panel moderator for the breakout session, Engaging and Growing Audiences, to discuss using content strategies and persistent engagement to put customers at the center of your business.
Miller was joined by Matthew Stein, Sr Manager of Global Content at Cisco; and Jason Paganessi, Vice President of Business Innovation at the Professional Convention Management Association (PCMA). Organizations like Cisco and PCMA that understand customer-, attendee-, and member-centric business models, get the big picture: make your content personal and make it important.
Need a hand? Ask event technology for help
“Don’t be scared of technology,” says Stein, who suggests to first understand what you want your conference to do, and then figure out how event technology can help. Every attendee has a reason they are there so why not find out that reason ahead of time? Creating an online community for speakers before the event, helps them engage with attendees and provides the opportunity to ask questions ahead of time, so speakers can cater their content around attendee’s needs. Another engagement tactic Stein recommends, as seen at the Cisco Live! events in recent years, are live tweetups.
For PCMA, event technology is used as a resource to gain efficiencies with limited staff so they can get back to focusing on the attendee experience. Of the many ways ACTIVE Conference helps PCMA, Paganessi highlighted event registration at its largest conference, Convening Leaders. PCMA administers registration at several partner hotels where attendees can check in for their hotel stay along with their conference registration. By eliminating registration onsite at the convention, there was less mess and staff could focus on the event experience and engaging attendees.
Are you sharing TMI?
One attendee asked the very important question, do you ever worry about over communication? This is a valid concern in a world where data can be sent quickly and easily through email and social media. But the issue isn’t actually as much about over communicating as is it is about ‘under valuing’. What you are sending HAS to add value to your audience or else it will go into an abyss of junk mail.
What ways have you, or your organization, found success with audience engagement? Share your own tips with us below!
Written By: Rebecca Yetzer
Posted: October 17th, 2013 | Author: Rebecca Yetzer | Filed under: Best Practices, Event Planner, Events Industry, Industry Research and Stats | Tags: Active Network, Donny Neufuss, Ellucian Live, event webcasting, hybrid events, Jim Kelley, PRG, Ron Mickey, Sonic Foundry | No Comments »
Event webcasting should not be overlooked as bait to bring in potential attendees who are still fishing around to join an event in person. Cast a line with hybrid events and you might be surprised with the conversion the following year. In fact, the 2013 Virtual Edge Institute Digital Event Benchmark Report stated that 47.7% of respondents said 10% or higher of their past online attendees have attended a subsequent in-person event.
Three industry experts – Donny Neufuss, Senior Account Manager, MediaSite Event Services at Sonic Foundry; Jim Kelley, Director, Global Accounts at PRG; and Ron Mickey, Conference Director at Ellucian Live – joined the Mastering Hybrid Events panel at a recent ACTIVE Network enterprise summit in Orlando led by Kevin Iwamoto, Vice President, Industry Strategy at ACTIVE Network. Although the majority of the audience hadn’t begun using hybrid events within their own organizations, the audience was intrigued by the potential and opportunity that event webcasting can offer.
- Neufuss: Begin by defining the strategy of what you want to accomplish with the content. As part of your agenda, you can post the topics online and as the content is ready (usually within 24 hours or sooner) you can update the session titles with links to the videos.
- Mickey: Prepare speakers for the virtual audience so they are comfortable with focusing the session to both groups and interact accordingly. For example, don’t ask the live audience to break out into groups as the virtual audience will not be able to follow.
- Kelley: Added on that you should prepare the live audience there is a virtual event happening as well. In-person attendees may be less busy taking notes and become more interactive knowing the content will be stored online. And, always remember that content is king and can be used in a variety of ways.
- Is there additional equipment needed for hybrid events? No – most of the equipment is already needed for a live event.
- How long does it take to setup? Not long – about the same time as the audio/visual setup.
- What do I do with the content once I have it? Use it for year-round engagement and, as recommended by Mickey, audience acquisition for the following year’s event.
Crawl before you run with event webcasting
Each panel member agreed that getting your feet wet before diving in is the best approach. Start by testing with one room or one track in the first year and see what results you get. Then take the lessons learned and decide if expanding would be a successful route for your conference or event.
Are you considering building a hybrid option into your meetings and events program? Share your thoughts with us here!
For more tips on event webcasting, check out panelist Donny Neufuss’ ACTIVE Network guest blog.
Written By: Rebecca Yetzer
Posted: October 17th, 2013 | Author: Rebecca Yetzer | Filed under: Best Practices, Engagement Marketing, Event Planner, Events Industry, Green Events, Mobile | Tags: Active Network, event management, event technology, Kelly Peacy, meetings and events industry, mobile event apps, online communities, PCMA | No Comments »
This is the second entry of our Technology Innovator’s Corner series, where we share tips from industry experts that you can take back to your own meeting and event planning.
Ensuring your members are educated and engaged is not only important for member retention but also for getting them involved in your meetings and other events as well.
ACTIVE Network spent time with Kelly Peacy, Senior Vice President of Meetings and Education at the Professional Convention Management Association (PCMA), to better understand what drives successful year-round member programs for PCMA and how to make them last into the future.
Peacy ranked her top five member education tips, with details on best practices of how to implement each one:
- Collect member intelligence for program ideas
- Engage attendees before and after the meeting
- Make everything a learning opportunity
- Eliminate paper-printed materials
- Use one event technology system to streamline events
An example of how PCMA is engaging its meetings attendees can be seen in the online communities they are focused on building; to create a welcoming atmosphere for attendees/members. And with the help of mobile event apps, PCMA is going green by eliminating paper-based materials. This area of event management is important not only in helping the environment but keeping attendees and members engaged in PCMA educational materials.
Check out the full interview to learn more details from Peacy and PCMA, which should be considered for any organization in the meetings and events industry. How are you educating your members and attendees? Share your best practices with us below!
Written By: Rebecca Yetzer
Posted: October 14th, 2013 | Author: Rebecca Yetzer | Filed under: Case Study, Engagement Marketing, Event Planner, Events Industry, Mobile | Tags: Active Network, BlackBerry, BlackBerry Live, enhance attendee experience, mobile event technology, mobile technology | No Comments »
Cristina Simoes, Sr Manager, Conference & Events Management at BlackBerry, has the inside scoop on technology that will mobilize your badging process… literally. BlackBerry Live introduced the new mobile badge with RFID technology from ACTIVE Network earlier this year.
“We need to try new things and take chances,” said Simoes, at the ACTIVE Network Enterprise Meetings and Events Summit in San Francisco, CA. Simoes wowed attendees at the event with a live demo of the progressive mobile event technology that delivered:
- Mobile badges
- Lead retrieval
- Session Scanning
BlackBerry Live’s goal is to “make it the most mobile conference ever.” With the exciting deployment of this mobile technology, they removed the need for additional equipment. The mobile badge turns the smartphone into a scanner where sponsors can simply tap the attendee BlackBerry smartphone to obtain contact information. Download the BlackBerry Live case study or watch the video for more details!
How would you use mobile badges with NFC technology to enhance the attendee experience at your events?
Written By: Rebecca Yetzer
Posted: October 10th, 2013 | Author: Rebecca Yetzer | Filed under: Best Practices, Event Planner, Events Industry, Infographics | Tags: Active Network, event planners, hotels and venues, i-Meet, infographic, meetings and events industry, Request for proposal, RFP | No Comments »
What if you still had to travel to hotels and venues to decide where you wanted your meetings held? Or finalize the contract in-person with the sales rep? It’s hard to believe that just about a decade ago that was the norm in the meetings and events industry. Flash forward to 2013…
In a recent survey directed by ACTIVE Network and i-Meet, What RFPs Mean to SMBs: Turning Headaches into Solutions for Event Planners, we unveiled the common challenges of requests for proposals (RFPs) and what steps event planners can take to ease the process. Now, we’ve taken the best of this survey and created an easy, visual infographic. So if you don’t have the time to read the entire study, it’s all right here:
- Researching hotels and venues
- Creating an RFP
- Submitting an RFP
- Receiving a response back from the hotel
- Reviewing and comparing RFPs
- Negotiating contracts
For example, 70% of event planners polled use email and office tools throughout the RFP process. And in particular, when submitting RFPs, 62.1% of those polled use email to complete that task. In that same category, 5 out of 7 event planners call out that step as being one of the most efficient.
Download the infographic to learn how to become more efficient throughout the RFP planning process. Or you can also download the full ACTIVE Network and i-Meet survey to learn more about all of the latest RFP trends.
How has your organization (or you personally) changed and adapted to managing RFPs over the past few years or the past decade? Share with us and our audience of fellow event planners by commenting below.
Written By: Rebecca Yetzer
Posted: October 8th, 2013 | Author: Rebecca Yetzer | Filed under: Best Practices, Event Planner, Events Blog, Events Industry, In The News | Tags: #euventprofs, #eventprofs, Cantrav Services Inc., Delivering Happiness, Devon Harris, Eileen McDargh, IMEX, IMEX America, Jenn Lim, Keep on Pushing Foundation, meeting and events industry, Meeting Professionals International, MPI, Rebecca Coons, Smart Monday, Tahira Endean, The Resilient Spirit, tweet-up | No Comments »
Attendees of IMEX America 2013 will be entertained and educated from start to finish, as this year’s program covers the landscape of trends and buzzing topics in the meetings and events industry. It’s easy to see the value of each event – but narrowing down which ones to join may be hard to decide…
Below, we’ve picked a top event to see each day, along with the scoop on each of the keynote speakers. Attendees will also have access to daily Hub stations for networking, sustainability, and technology as well as opportunities to meet with a remarkable array of U.S. suppliers.
MONDAY OCTOBER 14, 8:30AM – 5:00PM, Level 2 at The Venetian – View full schedule
MPI SMART Monday
Host: Meeting Professionals International (MPI)
As IMEX America’s sole strategic partner and premier education provider, MPI is bringing you Smart Monday, a day of free education prior to the trade show, on October 14. Smart Monday offers a range of concurrent educational sessions on hot topics including strategic meetings management, leadership, sustainability and technology for the meetings industry.
TUESDAY OCTOBER 15 3:45PM – 5:15PM, Booth 2619 – RSVP on Facebook
Tweet-up at IMEX America
Host: Switzerland Tourism and Convention Bureau
Once again #eventprofs #euventprofs and Members of the Event Planning and Event Management Group on LinkedIn will be gathering for a tweet-up at IMEX America. Beginning with informal networking and then the Switzerland Tourism is planning a special surprise, a short interactive to help us discover more about Switzerland. Then more mingling and networking. Switzerland Tourism also welcomes you to their booth at the Euro Block Party on Wednesday October, 16th at 5:00. You can challenge Wilhelm Tell, and taste some wine & cheese.
WEDNESDAY OCTOBER 16 10:00PM – 1:00AM, PURE at Caesars Palace – Buy Tickets
Rendezvous: The IMEX America Night
Host: Meeting Professionals International
The Meeting Professionals International (MPI) Foundation presents Rendezvous: The IMEX America Night. Held at PURE at Caesars Palace, one of America’s premier nightclubs, Rendezvous will feature thousands of IMEX America buyers and suppliers from around the world. It’s a true who’s who event and the prime opportunity to expand your network by mixing with the industry’s best and brightest. You’ll also be supporting the future of your industry – all proceeds support the MPI Foundation and its mission.
THURSDAY OCTOBER 17 1:30PM – 2:00PM, IMEX-CIC Inspiration Center, Booth 408, Show Floor
My Meeting Smells Better than Your Meeting
Host: Cantrav Services Inc.
Speaker: Tahira Endean, Creative & Production Director, Cantrav
A snappy session that begins with scent jars and looks at how the scent of your meeting can aid in alertness and engagement and crosses into the impact of colour on mood, creativity and learning, and how we can use technology to our advantage to reinforce the retention of messages and create action with our participants for themselves and their organizations. Learning Outcomes: 1) Activate the senses of participants 2) Illustrate how all five senses are important in learning 3) Design ways to implement simple sensory ideas into your own meetings
THURSDAY OCTOBER 17 2:30PM – 3:00PM, IMEX-CIC Inspiration Center, Booth 408, Show Floor
Speaker: Rebecca Coons
This session will detail how and why you need to measure the success of meetings. Through data collection and measurable outcomes, you can drive results for meetings and events that focus on clear objectives and cohesion with the overall themes of the organization. Learning Outcomes: 1) Learn techniques for measuring ROI 2) Understand the value that organizations place on measuring ROI 3) Learn how to tie back ROI measurement to overall organization goals
TUESDAY OCTOBER 15 8:45AM – 9:45AM, Sands Showroom, Level 2, The Venetian/Palazzo Congress Center
MPI Keynote: Radical Resilience: Staying Rightside Up in a World That’s Upside Down
Speaker: Eileen McDargh, CEO, The Resilient Spirit
Radically turbulent times demand professional and personal responses that transcend our regular work and life patterns. It’s not about happy faces on mirrors and mantras on coffee mugs. It’s not about hanging on while holding back. It’s about times when you feel someone ate your cheese, drained the swamp, and went from great to less-than-good. Radical resilience requires the courage to challenge, commit, and contribute in ways that positively impact both today as well as many tomorrows. In Radical Resilience you will: Discover how to grow the skills of adaptability, agility, laugh-ability, and alignment for producing results that put YOU in control of your ship. Learn a four-part model for methodically tackling the tough issues you currently face. Explore what great leaders do to inspire teams to stay in the game and thrive. (And it has NOTHING to do with money!) Get them energized, actualized, authorized, and gratified. Develop a personal legacy leadership goal that defies downturns and disappointments.
WEDNESDAY OCTOBER 16 8:45AM – 9:45AM, Sands Showroom, Level 2, The Venetian/Palazzo Congress Center
MPI Keynote: Take Your Event from Informational to Inspirational
Speaker: Jenn Lim, CEO, Delivering Happiness
Jenn Lim, CEO & Chief Happiness Officer of Delivering Happiness, shares her stories from her experience as a Zappos consultant and how she is working to nudge the world to be a happier place. Learn how happiness can be used as a business model, and how it can be applied to any industry or environment. From the science of happiness, to the study of values, vision and purpose in individuals and organizations, the link becomes clear as to how they all interrelate to increase productivity, profitability (and of course, happiness!) Enjoy personal life lessons and discoveries of our own speakers journeys with Delivering Happiness, Zappos and their Passion+Purpose to inspire and develop companies, communities, and cities that, together, create a happier world for all.
THURSDAY OCTOBER 17 8:45AM – 9:45AM, Sands Showroom, Level 2, The Venetian/Palazzo Congress Center
MPI Keynote: Be Inspired. Get Motivated and Keep…On…PUSHING!
Speaker: Devon Harris, Trainer, Keep on Pushing Foundation
At the heart of Keep On Pushing are the lessons Devon has learned by overcoming all sorts of obstacles in order to live one’s best life. His goal, is to bring this message of how everyone can keep on pushing and working for their dreams every day of their personal as well as professional lives. The message is designed to inspire and give the audience tools that they can immediately apply to their lives in order to reach higher levels of success. Keep On Pushing is not merely a regurgitation of theories on successful living. It is a passionate, personal and authentic discourse on what it takes to push past life’s challenges, conquer your fears and embrace change in order to live the life of your dreams.
HEAR WHAT OTHERS ARE SAYING ABOUT UPCOMING EVENTS AT IMEX AMERICA:
We look forward to seeing you there! Which event are you most looking forward to at IMEX America? Share your must-see events or sessions in the Comments section below!
Written By: Rebecca Yetzer
Posted: October 3rd, 2013 | Author: Donny Neufuss | Filed under: Best Practices, Event Planner, Events Blog, Events Industry | Tags: event technology, event webcasting, hybrid events | No Comments »
Image provided by Sonic Foundry
Creating hybrid events can be as simple as adding collaborative event technology that allows people to attend sessions from wherever they are. But that’s just one piece of the puzzle. The rest includes creating a program that’s so engaging the online audience will be glued to their screens, chatting, tweeting and virtual-networking for the duration of the conference. And hopefully the online audience will want to attend in-person next year.
I’ve helped a lot of organizations add event webcasting to their events over the years, and most of them have achieved amazing results. But I’ve also witnessed some cringe-worthy moments that could have been avoided with a few simple steps.
Here’s my top 5 list of what NOT to do at your next hybrid event:
- Forget to test your hybrid technology. Let’s say you’ve partnered with what claimed to be a reliable technology provider. So reliable, in fact, that they didn’t even need to test the technology. They’ve done this a million times; surely they know what they’re doing. But every venue is different, with varying access to connections and bandwidth. Our team arrives at least a day – sometimes even a week – in advance to be sure everything is running smoothly when it’s time to go live. Do everyone a favor and test, test and retest. You’ll never regret being over prepared.
- Treat your online audience as an afterthought. They may be watching on their smart phone on the train, in the office or anywhere in between. Wherever they are, they’ll have questions, they’ll be tweeting, and they’ll want to engage. Consider having an online concierge, who can answer questions, help out if someone is having technical issues or even just tweet back at them as they’re watching the conference. Also, if presentations include exercises to engage the in-room audience (e.g. polls, group/collaborative activities, games, etc.) think of ways for the online audience to participate as well.
- Let your speakers wing it. There’s lots of speaker training out there. But when you host a hybrid meeting, you need to prepare your speakers to be successful in a hybrid environment. We recommend presenters act like the camera is an additional face in the room. Periodic eye contact with the camera makes your online audience feel connected. We also remind speakers that although the camera tracks wherever they move, excessive pacing on the stage may translate to a less than optimal online viewing experience.
- Keep all the content locked up behind a registration. Open sessions for free? To people who may not even be in your sphere of influence? Sounds counter-intuitive. You’ve worked hard to create this exclusive hybrid event and you set the right price for the online pass, so the last thing you want to do is open up sessions for public viewing, right? My anecdotal research tells me that if you open up one or two sessions – a keynote or a particularly interesting plenary session – and promote it, you’ll generate more engagement and interest in your conference and your industry.
- Save all the good stuff for in-person attendees. The perks of attending a conference in-person are abundant. Attendees get the gift bag at registration, a red-carpet invite to all the cocktail parties and entered into the prize drawings. All because they showed up. Why not extend these perks (minus the cocktail party) to your online audience? Send them the gift bag in advance so they have it on conference day, and reserve a prize for the most engaged remote attendee. A few small touches like these go a long way toward generating goodwill.
Written By: Donny Neufuss