8 Checkpoints to Selecting a Mobile Event App Technology Provider

How to  Select a Mobile Event App Technology ProviderSelecting your mobile event technology provider is a critical step toward success. The vendor you select will not only build or customize a solution for your event, but their support and customer service will be invaluable – especially onsite. After you’ve defined your mobile strategy and identified the features you’ll need, it’s time to choose a vendor:

Start with a list of industry mobile technology providers. Though you can certainly have a mobile event apps custom-built by a developer, it’s not usually necessary since there are so many event-specific apps already out there.

– Solicit input from key internal stakeholders
– Get feedback from industry colleagues that use a mobile app for events
– Identify the solutions that have the features and functions you want
– Establish your selection criteria, e.g. price, timing, expertise, etc.
– You may choose to issue a Request for Proposal (RFP) to mobile technology and mobile event management providers
– Make a short list of three or four providers and begin comparing their solutions:

  • Do they offer a native solution or Web-based app?
  • Ask for links to other mobile event apps, download them onto your mobile device and test the functionality and user experience.
  • How is the user interface? Easy to navigate? Cleary understood?
  • How are the graphics – visually appealing without losing functionality?
  • Will the look and feel reflect well on your organization?
  • What is their anticipated deployment time for release of the app?
  • Carefully review the back-end reporting and metrics they provide – will it meet your needs?
  • Have they handled events of your size and scope in the past, such as mobile registration and mobile check in?
  • What are all the costs?
  • Do they have the ability to assist and make recommendations for keeping the app running year-round?
  • What ideas and assistance do they offer to aid in adoption of the app?

– Call and check references:

  • Did the vendor hit the agreed upon deployment schedule?
  • Were there any unexpected charges?
  • Was the onsite support sufficient?
  • What was the adoption rate of the app?

Once you select a vendor and begin development, stay focused on your strategy and be wary of feature creep – those extra or unnecessary features that creep into products because they are sexy or fun, but often have little to do with your original goal.

For a complete guide to the inner workings of mobile apps for events – from strategy and tactics to monetization and metrics – download the FREE ACTIVE Network’s Mobile Playbook here.

Rebecca Yetzer


From growing up in Tucson, AZ to living in San Diego, CA, it's clear I'm bait for warm weather. As a Content Marketer for the ACTIVE Network, I enjoy being surrounded by people who partake in a variety of unique activities. Personally, my ACTIVE is hiking, Pure Barre, yoga, cooking, and traveling. What's your ACTIVE?

One Comment on “8 Checkpoints to Selecting a Mobile Event App Technology Provider”

  1. 1 20 Ways to Use a Mobile App for Events: Before, During & After said at 8:00 am on February 18th, 2014:

    […] a complete guide to the inner workings of mobile apps for events – from selecting a provider to monetization and metrics – download the ACTIVE Network Mobile […]

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Posted: February 13th, 2014 | Author: | Filed under: Best Practices, Event Planner, Events Blog, Events Industry, Mobile | Tags: , , , , , | 1 Comment »

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