8 Checkpoints to Selecting a Mobile Event App Technology Provider

How to  Select a Mobile Event App Technology ProviderSelecting your mobile event technology provider is a critical step toward success. The vendor you select will not only build or customize a solution for your event, but their support and customer service will be invaluable – especially onsite. After you’ve defined your mobile strategy and identified the features you’ll need, it’s time to choose a vendor:

Start with a list of industry mobile technology providers. Though you can certainly have a mobile event apps custom-built by a developer, it’s not usually necessary since there are so many event-specific apps already out there.

– Solicit input from key internal stakeholders
– Get feedback from industry colleagues that use a mobile app for events
– Identify the solutions that have the features and functions you want
– Establish your selection criteria, e.g. price, timing, expertise, etc.
– You may choose to issue a Request for Proposal (RFP) to mobile technology and mobile event management providers
– Make a short list of three or four providers and begin comparing their solutions:

  • Do they offer a native solution or Web-based app?
  • Ask for links to other mobile event apps, download them onto your mobile device and test the functionality and user experience.
  • How is the user interface? Easy to navigate? Cleary understood?
  • How are the graphics – visually appealing without losing functionality?
  • Will the look and feel reflect well on your organization?
  • What is their anticipated deployment time for release of the app?
  • Carefully review the back-end reporting and metrics they provide – will it meet your needs?
  • Have they handled events of your size and scope in the past, such as mobile registration and mobile check in?
  • What are all the costs?
  • Do they have the ability to assist and make recommendations for keeping the app running year-round?
  • What ideas and assistance do they offer to aid in adoption of the app?

– Call and check references:

  • Did the vendor hit the agreed upon deployment schedule?
  • Were there any unexpected charges?
  • Was the onsite support sufficient?
  • What was the adoption rate of the app?

Once you select a vendor and begin development, stay focused on your strategy and be wary of feature creep – those extra or unnecessary features that creep into products because they are sexy or fun, but often have little to do with your original goal.

For a complete guide to the inner workings of mobile apps for events – from strategy and tactics to monetization and metrics – download the FREE ACTIVE Network’s Mobile Playbook here.

Rebecca Yetzer

About 

From growing up in Tucson, AZ to living in San Diego, CA, it's clear I'm bait for warm weather. As a Content Marketer for the ACTIVE Network, I enjoy being surrounded by people who partake in a variety of unique activities. Personally, my ACTIVE is hiking, Pure Barre, yoga, cooking, and traveling. What's your ACTIVE?

One Comment on “8 Checkpoints to Selecting a Mobile Event App Technology Provider”

  1. 1 20 Ways to Use a Mobile App for Events: Before, During & After said at 8:00 am on February 18th, 2014:

    […] a complete guide to the inner workings of mobile apps for events – from selecting a provider to monetization and metrics – download the ACTIVE Network Mobile […]

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Posted: February 13th, 2014 | Author: | Filed under: Best Practices, Event Planner, Events Blog, Events Industry, Mobile | Tags: , , , , , | 1 Comment »

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