Meetings and events go hand-in-hand with business travel. The following infographic from ‘My Destination’ reveals some interesting trends and stats on how mobile is changing world travel, and in turn changing travel for the busy meeting and event professional.
Key stats from the infographic reveal:
- 3 in 4 active travelers use a mobile device while on the move
- 74% of first class travelers, business class travelers, and frequent flyers own smartphones
- 2 thirds of travelers say they are likely to explore, shop and book travel activities via their mobile devices
If your delegates are using mobile devices en route to your meeting or event it makes perfect sense that you would engage them through that platform. By offering a mobile event application (app) your attendees can access the event information they need when they need it, improving the overall event experience.
Mobile event apps offer a host of useful tools and features for the travelling delegate including mobile event registration, interactive destination and venue maps, hotel bookings, and advanced networking facilitation. Delegates can now plan their own personalized schedule, set up meetings and networking opportunities, and access all of the event content they need, on – the - go, from their smartphone or tablet.
How do you use your mobile device while travelling to meetings and events?
For more on mobile for meetings, events and conferences, don’t forget to check out Active Network’s suite of mobile event technology and download your free whitepaper: ‘The Future of Events is mobile‘