By: Cece Salomon-Lee, Director of Marketing
On April 30, 2012, the Ex Awards honored the best in innovations related to pop-up retail, digital and physical convergence and integrated event-based B2B marketing at the Event Marketing Summit in Chicago. It was only a few years ago (I believe in 2009 or 2010) that the Hybrid or Live+Digital category was added to these awards.
Then, the discussion was around the impact that virtual or hybrid events would have on physical events. As we’ve discovered since, technology – whether social, mobile or virtual – can greatly enhance the experiential component of an event when incorporated as part of the strategy of that event.
Cisco has been one of the innovators in leveraging technology to enhance audience experience. And once again, Cisco was recognized with a Gold Ex Award in the Live+Digital category of its Global Sales Experience event. The event brought together over 20,000 sales members worldwide.
We are proud to be part of the team that brought this event to fruition. Congratulations to Cisco GSX on a well-deserved award, as well as (in alpha):
- The great team at Active Network (yes, I’m playing favorites) – attendee management and scheduling tools
- George P. Johnson- strategy and experience design
- INXPO – virtual platform
- JUXT Interactive – creative and interactive design