Guest Post By:
JR Sherman, SVP and Senior General Manager
Active Network | Business Solutions
I am thrilled to announce the launch of our Active Network | Business Solutions division, powered by leading SaaS technology and an end-to-end global ecosystem for the events industry. As a part of this launch, we have acquired StarCite®, a well-respected leader in the global corporate strategic meetings management space. Through this acquisition, we’ll be able to better serve our customers by offering them the industry’s most robust, fully-scalable technology platform and a broad range of solutions to successfully run events and meetings of all sizes, any level of complexity, and across all segments.
Active Network has created the Business Solutions division to expand the definition, scope and purpose of the professional events industry, helping sales / marketing organizations more effectively develop their brands and customer loyalty, while at the same time supporting the needs of procurement / logistics departments tasked with maximizing the efficiency and productivity of corporate spend on meetings and events.
The unparalleled technology offering of Active Network | Business Solutions is truly unique in the events industry! But don’t just take my word for it…Read what Kevin Iwamoto, industry pundit and StarCite VP of Enterprise Strategy, thinks of our impact on the meetings and events space.
The Business Solutions division serves both the top Fortune 500 companies managing large events as well as independent meeting planners hosting more intimate gatherings. Take a look at our Business Solutions Infographic for an idea of the depth and breadth of our offering.
The Active Network | Business Solutions technology suite includes ActiveWorks | Conference™ for large flagship conferences, RegOnline™ for attendee management solutions, StarCite SMM for strategic meetings management and event expense management, and the StarCite Supplier Marketplace to connect events with suppliers.
Watch this space for more exciting news on how we are helping to drive innovation in the events industry. Looking forward to an exciting 2012!