How CiscoLive! Set a New Standard for Event Technology Excellence
By: Eric Olson, General Manager
Active Network | Business Solutions
Cisco knows events. And every year the technology giant puts on one of the world’s most talked about events, called CiscoLive!. From hybrid technology to user communities to cutting edge mobile, CiscoLive! has routinely set a new standard for innovative audience engagement and marketing excellence. And every year the event wins more awards.
So, what can you learn from Cisco? A lot.
As event technology evolves, the best technology in the world isn’t held for the big spenders. Many of the tools used at the world’s biggest and best events like CiscoLive! are available for every event, big and small.
We’re proud to be the technology provider for CiscoLive! and we wanted to share a recent article from Event Marketer magazine that explains how these event organizers turned “roadblocks into opportunities.”
You can read it here: http://www.eventmarketer.com/article/challenge-accepted
After you’ve taken a few minutes to see what the world’s best event planners are doing with technology, take a minute to tell us.
Written By: Eric Olson
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