Fundraising Events

On Tuesday we discussed RegOnline’s Charity Challenge and the multiple events we are racing in to raise money for this year’s charity selection, Activity Inspired Rehabilitation, Inc.

Today, we step back and discuss tips for fundraising events using RegOnline.

Create a Donation Form

You can use RegOnline to create a specific registration form that is catered to Donations. The Donations form type collects donations online, and is an easy way to have registrants directly donate to your fundraiser.

If you have a separate donations website, consider adding the link to both your RegOnline event registration website and to the confirmation page.  If your event lends itself to allowing participants to create their own fundraising web pages on your behalf, consider having participants create a sub-account and build their own donation pages*.

*Be sure to review terms and applicable service fees.

Use Theme Designer to create an appealing event page

RegOnline’s new Theme Designer makes creating a professional and great looking event website easier than ever.  You can match the appearance of your event to your existing website using logos, importing images, and customizing colors.  Further customization can be achieved using the site’s CSS code to match the look and feel exactly. Build a custom theme that looks clean, professional and striking. Or, simply choose an existing design from our library to get your website up and running quickly.

Promote your fundraising event through Social Media

It can be tough to actively promote your fundraising events and efforts, especially if you have more than one event per year. Asking people in person or over the phone to attend or donate to your fundraiser can be intimidating. This is where using social media outlets to promote the fundraiser event can be very useful. One of the benefits to social media is that you can easily identify people with similar interests to that of your fundraiser and connect with people you know personally through their Facebook wall, a Twitter Tweet, or a LinkedIn comment.

For public events, RegOnline’s Promote tab allows you to push your event listing out to social media channels to expand your marketing reach.

Have you used RegOnline to create a fundraising event? If so, we would love to know what worked, and what areas can use tweaking. Give us a call or hit us up on Facebook, Twitter, LinkedIn or the Blog to share your event anecdotes.

Kyle Rose

About 

Kyle Rose is a SEO Specialist at Active Network. He is responsible for search engine optimization across multiple sites on the Active Network and is also responsible for social media for the three division products of RegOnline, Conference and StarCite.

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Posted: August 25th, 2011 | Author: | Filed under: Features, Social Media | Tags: , , | No Comments »

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