What looks like a black dotted square against a white background is actually a sophisticated tool for engaging audiences. What could easily be a piece of abstract art is actually a QR Code (short for Quick Response), and is far superior to its primitive cousin, the bar code.
A QR code is a great resource for information. By scanning one through an appropriate mobile device, a user can see text, connect to someone’s contact information, open a URL, etc. Users can also generate their own QR codes through sites like http://qrcode.kaywa.com/.
QR codes have been popping up everywhere, in both traditional and non-traditional marketing channels. You see them in print media, on the sides of buses, and in airports. Many retailers have adopted the use of these codes for promotional purposes, offering additional product details and even discounts.
So, how does it work?
There are several applications that can be downloaded which enable your mobile device to scan (http://www.redlaser.com/ for iPhone and http://www.androidtapp.com/barcode-scanner/ for Android) a QR code. Once your phone is enabled, simply scan it or take a picture of the code and you’ll be linked to a URL or URI (Uniform Resource Identifier) that deciphers the code.
Many businesses have gravitated towards the QR code because of the enhanced functionality it provides. While bar codes could only store distinct and specific data (usually just a string of numbers), QR codes are an excellent tool to create a full experience for customers. Collect personal data, create customized notes, generate leads, track traffic…the options are endless.
There are several ways in which QR codes can be helpful to your event. From a standard one that your attendees can scan for information, to custom agendas, you have the ability to connect with your audience through a very unique platform.
At RegOnline, we are busy developing a robust suite of services that will help make your events more efficient by adding QR codes to your promotional materials and even help you on-site. We will update you soon with more details, but in the meantime, take a look around and see how many QR codes are around. You may be surprised at how many are out there!