New Feature: Promote your Event to Facebook

• Tweet
• Sharebar

• Tweet

Telling the world about your next event just got easier using RegOnline. A few minutes ago, we released a new feature designed specifically to help you quickly sell-out your event.

Say “Hi” to the new Promote section:

This section will become visible to you the moment you Activate your event.

We designed this section to be the central place to find all information regarding the marketing and promotion of your event. From here you can submit your event to Facebook, Google, Eventful, and Upcoming. You can find all of the URLs of your event, a Button Designer (to help you turn those URLs into links), and even a quick-reference chart displaying which of your online marketing efforts have been the most successful.

Before we walk through the Add Your Event to Facebook wizard, let’s take a moment to discuss exactly what  it does. Unlike simply posting a link to your event in a Facebook Status Update, this process will create a Facebook Event tied to your Facebook account that other Facebook users can register for. If you have ever received a “Sandra D invited you to the event “Sandra D’s Birthday Party…”" message from Facebook, you are familiar with the concept of Facebook Events. They are a fantastic tool that you can use to increase awareness of your event among your friends, colleges, and all other Facebook users. You do need to remember, however, that just because someone signs up for your Facebook Event, they are not automatically signed up for your event in RegOnline. Because of this, you must make it clear in your Facebook Event that the registrant will still need to visit your RegOnline registration form in order to complete the process.

So how does it work? First, click the Add Your Event to Facebook link. This will open the Add Event to Facebook wizard.

Set the title, dates, and description of your event that you would like to display in Facebook. The next step allows you to enter details about your event’s venue.

Simple.

Once you click next you will be asked to log into your Facebook account (if you are not already logged in). This allows RegOnline to talk to your Facebook account, and add the event.

Clicking the Login button will open the Request for Permission page.

Click the Allow button, and when the window closes, you will noticed that the Publish button is no longer gray-ed out.

Click the Publish button to publish your event to Facebook.

And that’s it!

Your event will now display in your Facebook account under your Events section.

From here you can share it with all of your friends and fans. Facebook users can register for it, view other users that are attending, and share the invitation with their friends (who can share it with their friends, and so on).

Once you start receiving registrations from this event, you will notice facebook.com on your Top Referrals chart.

In the next post, we will take a look at submitting your event to the handful of event listing websites we are connected to: Google Base, Google Calendar, Eventful, and Upcoming. Stay tuned.

About Michelle Nikolayevsky

Michelle Nikolayevsky is a Product Marketing Manager for Active Network, Business Solutions. She is responsible for developing marketing programs and communications supporting the three division products of RegOnline, Conference and StarCite.

Google Plus