April 15, 2009 – ActiveEvents, part of the Active Network, announced the release of Conference 5.1 today, with new functionality and refinements that further enhance the latest edition of its leading enterprise management solution. New Features include:
- Lead Management & Retrieval
ActiveEvents provides a new lead management and retrieval system that now includes data mining, dynamic groups, built-in reports and integrated email capabilities. This new functionality will help exhibitors with better reporting and with ability to follow-up with leads by grouping and sorting with a set of important criteria. Target groups or “Smart Lists” can now be set up beforehand to better qualify leads or sort them into territories, verticals, budgets and more.
- SMS Messaging
Phase I of this new offering takes real-time polling to the next level. SMS messaging allows keynote speakers to display Adobe Flash-based graphs based on real-time text voting results.
- Enhanced VAT Support
As more global organizations use ActiveEvents Conference 5.1, VAT support has become an important requirement. These enhancements better enable event owners to manage VAT rules for exhibitors and attendees to be in compliance with local regulations.
- Web Analytics Improvements
The integrated Web analytics offering, powered by Omniture SiteCatalyst, has been enhanced and expanded to include more tracking variables including valuable survey completion metrics.
Dana McKeithen, The Active Network
Dana.McKeithen@activenetwork.com or 858-964-3820